PROFESSOR'S SPACE

 

Become a member

Are you a professor or lecturer at an accredited institution who plans to teach blue ocean strategy, strategy, or innovation?

Consider becoming a member of our newly launched professors-only platform. Forget about the old way of requesting materials every time you need a video or lecture slides. Become a member today and gain access to all extra materials in one space. Peruse all the cases, watch the exclusive videos, and decide which materials are best for you and your students. Access conveniently anytime and download what you need. It is totally free.

How it works: 

  1. Fill out the form. It's simple, easy, and fast. You’ll need to do it only once.
  2. We’ll review your application and upon approval, you’ll be granted access to the platform. You need to be a professor or lecturer at an accredited institution to become a member and access the materials. Note: Your application will be automatically rejected if you can’t provide a link to your bio on the university website or prove your academic affiliation.
  1. Upon approval, you’ll receive an email with instructions on how to access the platform.

BUILD YOUR BUSINESS COURSE WITH BESTSELLING BLUE OCEAN CASES

Develop your next curriculum by browsing through our teaching resources all in one place.

SELECT AND DOWNLOAD TEACHING MATERIALS

Watch our videos, download lecture slides or learn how to teach blue ocean strategy in your classroom.

BECOME PART OF THE BLUE OCEAN ACADEMIC COMMUNITY

Join the network of blue ocean faculty worldwide, get notified about upcoming webinars or when new materials are available in your dashboard.

Welcome to the Blue Ocean Academic Community

We’re delighted to invite you to the rapidly growing community of blue ocean faculty worldwide. Whether you are experienced in teaching Blue Ocean Strategy & Blue Ocean Shift but would like to update and diversify your pedagogical materials, or you have never taught this subject but are interested in teaching market-creating strategy for MBAs and executives, you are in the right place. Blue ocean teaching materials go beyond the standard case-based method. We are confident that using Blue Ocean teaching materials will transform your classroom experience, and inspire and challenge your students. Join us today.

Chan Kim & Renée Mauborgne

INSEAD Professors of Strategy & #1 Management Thinkers in the World

Frequently Asked Questions

BLUE OCEAN TEACHING MATERIALS ARE USED IN OVER 2,800 UNIVERSITIES AROUND THE WORLD