Exclusive teaching materials for professors and teachers
Become a member
Are you a professor, teacher, or lecturer interested in teaching blue ocean strategy, strategy in general, or innovation at your institution?
Consider becoming a member of our newly launched members-only platform. Gain access to all additional teaching materials in one space. Whether you're interested in one case or five, all of them are available for your use.
Review cases, watch the exclusive videos, and decide which materials are best for you and your students. Access conveniently anytime and download what you need. It is totally free.
Blue ocean teaching materials are great for MBA and Master's students, executives and undergraduates alike.
Enrich your classroom experience. Join now!
How it works:
- Fill out the form. It's simple, easy, and fast. You’ll need to do it only once.
- We’ll review your application and upon approval, you’ll be granted access to the platform. This space is most useful for professors, academics, lecturers, or educators teaching blue ocean strategy in a classroom setting.
- Upon approval, you’ll receive an email with instructions on how to access the platform.
BUILD YOUR BUSINESS COURSE WITH BESTSELLING BLUE OCEAN CASES
Develop your next curriculum by browsing through our teaching resources all in one place.
SELECT AND DOWNLOAD TEACHING MATERIALS
Watch our videos, download lecture slides or learn how to teach blue ocean strategy in your classroom.
BECOME PART OF THE BLUE OCEAN ACADEMIC COMMUNITY
Join the network of blue ocean faculty worldwide, get notified about upcoming webinars or when new materials are available in your dashboard.
Welcome to the Blue Ocean Academic Community
We’re delighted to invite you to the rapidly growing community of blue ocean faculty worldwide. Whether you are experienced in teaching Blue Ocean Strategy & Blue Ocean Shift but would like to update and diversify your pedagogical materials, or you have never taught this subject but are interested in teaching market-creating strategy for MBAs and executives, you are in the right place. Blue ocean teaching materials go beyond the standard case-based method. We are confident that using Blue Ocean teaching materials will transform your classroom experience, and inspire and challenge your students. Join us today.
Chan Kim & Renée Mauborgne
INSEAD Professors of Strategy & #1 Management Thinkers in the World